Author: Robert Siegel

What have you been running away from in your role as CEO?

February 12, 2018

This blog was written by XSeed Capital Partner, Robert Siegel.

Being the CEO of an entrepreneurial venture is unbelievably hard. Not only are odds wildly stacked against one’s success, but unlike in a normal job, the CEO does not have anyone telling him or her what to do. Of course, many people tell the CEO what they

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The Problem With Legacy Ecosystems

October 11, 2016

This article originally appeared in the Harvard Business Review and was co-authored by XSeed Capital Partner, Robert Siegel, co-founder and CEO of Box, Aaron Levie, and general manager of, Maxwell Wessel.

As automation and digitization transform the economy, well-resourced incumbents in industry after industry are losing out to upstarts. Traditional retailers that have entered the

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