Tag: Product

User Photos Will Drive Business Decisions For Brands

January 16, 2014

This XSeed blog was written by XSeed Capital Partner, Robert Siegel, and originally appeared on Pixlee.com.

In the history of marketing, consumer product companies were the original leaders in understanding how data impacts their organization’s sales. Firms such as Proctor and Gamble and Unilever sold millions of goods across hundreds of product lines, and 

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The Importance Of Customer Identity

September 30, 2013

This XSeed blog was written by former XSeed Fellow, Bella Rozenkrants, PhD candidate at the Stanford Graduate School of Business.

Customer identity plays an important and often overlooked role in a firm’s marketing messages. The things people own and products they use become extensions of who they are, and come to reflect what people and, sometimes, companies stand

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