How Venture-Backed Companies Should Think About Exit Events

January 29, 2014

This XSeed blog was written by XSeed Capital Partner, Robert Siegel, and originally appeared on Forbes.

When XSeed Capital engages initial discussions with a startup, the conversations usually surround traditional topics: what is the size of the market opportunity, how good is the current product/market fit, what skills does the team have or want to […]

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User Photos Will Drive Business Decisions For Brands

January 16, 2014

This XSeed blog was written by XSeed Capital Partner, Robert Siegel, and originally appeared on Pixlee.com.

In the history of marketing, consumer product companies were the original leaders in understanding how data impacts their organization’s sales. Firms such as Proctor and Gamble and Unilever sold millions of goods across hundreds of product lines, and  […]

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Is Your Startup Ready For Venture Financing?

December 16, 2013

This XSeed blog was written by Venture Partner, Jeff Thermond, and originally appeared on Forbes.

So you’ve got a great idea for a new startup. Congratulations! Before you begin, you might want to think twice about the scope of your great idea.

Put simply, the question is whether your great idea is a […]

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Allopartis Acquired By Novozymes

October 10, 2013

In XSeed’s first fund, we allocated a portion of capital to entrepreneurs pursuing breakthrough innovation at the intersection of IT and other technical disciplines. Our reasoning in pursuing these and a handful of other such investments was straight- forward: We believed, given the cost-performance vector of IT, that it would rapidly transform other disciplines and that companies could be built cost-effectively at the intersection. We […]

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XSeed Leads Funding For DropThought

October 3, 2013

In this day of instant communication, companies are both striving for and also required to pay close attention to the feedback of their customers. Stanford spin-out DropThought was founded a little over two years ago by Karan Chadhry and Ajith Ravi to provide a solution that reduces friction when customers give feedback, integrates well with existing social media systems, […]

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The Importance Of Customer Identity

September 30, 2013

This XSeed blog was written by former XSeed Fellow, Bella Rozenkrants, PhD candidate at the Stanford Graduate School of Business.

Customer identity plays an important and often overlooked role in a firm’s marketing messages. The things people own and products they use become extensions of who they are, and come to reflect what people and, sometimes, companies stand […]

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