Carla Bourque is currently Global Chief Commercial Officer at SimilarWeb. She served as Executive-in-Residence at XSeed Capital from 2015-2016, leveraging her deep expertise in SaaS-based marketing and analytics companies to advise XSeed portfolio companies on sales, marketing, and execution strategies. She is passionate about transformative technologies that enable meaningful connections with personalized content and data-driven insights.
Carla is a featured speaker at various conferences on topics including loyalty marketing, commerce, content, digital media, mobile, Big Data, monetization, and text analytics. She has spent the majority of her career leading highly productive cross-functional teams and scaling global businesses for successful exits (Jupiter Media Metrix, Catalina Marketing, Nielsen Digital, Buddy Media/Salesforce).
Prior to joining XSeed, Carla was CEO of Smartify, a marketing automation and analytics innovator which was acquired in 2014. At Smartify, she was responsible for overall operations and transformed the business from an early stage agency to a scalable SaaS business with 4x revenue growth in less than 2 years.
Carla holds a BA in English and Communications from the University of New Hampshire.