Mike Hoefflinger is an Executive-in-Residence at XSeed Capital. He has operated in Silicon Valley for 25 years as a builder, marketer, speaker and advisor. He currently advises XSeed portfolio companies on overall B2C and B2B2C strategy, go-to-market approaches and consumer insights.

Over the course of six years Mike shaped Facebook’s global marketing teams in support of its $12B+ advertising business, including positioning, branding, marketing communications, design, events, vertical marketing, partner marketing and consumer insights.

Prior to Facebook, he served at Intel where he headed the Intel Inside co-operative marketing program worldwide and also held roles as Andy Grove’s technical assistant, consumer marketer, and engineer on the original Pentium processor.

Mike holds a BS and MS in Computer and Electrical Engineering from Purdue University.