Category: Business

How Venture-Backed Companies Should Think About Exit Events

January 29, 2014

This XSeed blog was written by XSeed Capital Partner, Robert Siegel, and originally appeared on Forbes.

When XSeed Capital engages initial discussions with a startup, the conversations usually surround traditional topics: what is the size of the market opportunity, how good is the current product/market fit, what skills does the team have or want to

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User Photos Will Drive Business Decisions For Brands

January 16, 2014

This XSeed blog was written by XSeed Capital Partner, Robert Siegel, and originally appeared on

In the history of marketing, consumer product companies were the original leaders in understanding how data impacts their organization’s sales. Firms such as Proctor and Gamble and Unilever sold millions of goods across hundreds of product lines, and 

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Allopartis Acquired By Novozymes

October 10, 2013

In XSeed’s first fund, we allocated a portion of capital to entrepreneurs pursuing breakthrough innovation at the intersection of IT and other technical disciplines. Our reasoning in pursuing these and a handful of other such investments was straight- forward: We believed, given the cost-performance vector of IT, that it would rapidly transform other disciplines and that companies could be

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The Importance Of Customer Identity

September 30, 2013

This XSeed blog was written by former XSeed Fellow, Bella Rozenkrants, PhD candidate at the Stanford Graduate School of Business.

Customer identity plays an important and often overlooked role in a firm’s marketing messages. The things people own and products they use become extensions of who they are, and come to reflect what people and, sometimes, companies stand

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How To Use A Capitalization Table

September 5, 2013

A capitalization table (often referred to as a “cap table”) is a tool used to display the ownership of a company. Given that venture-backed firms are constantly raising new capital, the ownership structures of these companies can be relatively complex as each round of funding may bring in new owners and is often based on different valuations. Consequently, it

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